Travel from home

Client

LÉchappée

Industry

Art photography – Art prints

Projets

Logo
Branding
Ecommerce website
Photographs
Social media
Collaterals

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Between picturesque landscapes, fortuitous encounters and shamanic initiations, the project L’Echappée is born. A mix of art photography, love for our beautiful planet and a humanistic vision.

Its opening was supported by MZ Studio, an independent creative studio whose mission was to create a brand new visual identity and a bespoke ecommerce website.

The pillars of nature friendly, quality and authenticity are values that drive L’Échappée. The positioning of the art collection boutique oscillates between a high-end image and an affordable eshop so everybody who want quality prints can bring a piece of nature at home. 

The boutique’s look & feel was first and foremost based on the creation of visual concepts carefully crafted by MZ Studio. For the execution of the logo, the graphic studio applied a timeless, refined and elegant typography with an ethnical twist. The clean and neutral colours palette also highlights beautiful breathtaking photographs.

https://l-echappee.com

Delight in authentic and powerful sweets

Client

Les Plaisirs Hédoné

Industry

Coffee Shop – Confectionery boutique – Chocolat

Projects

Logo
Branding
Social Media
Advertising
Collaterals

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Imagine a place where more than 30 flavours of macaroons, 120 chocolate varieties and a selection of prestigious Grands Crus coffees from all over the world come together. Such a place would naturally inherit the name of Hedone, the Goddess of pleasure, voluptuousness and sensuality: ‘Les Plaisirs Hédoné’. 

Les Plaisirs Hédoné is both a confectionery boutique and a trendy coffee shop that launched at the end of November 2020. Its opening was supported by MZ Studio, an independent creative studio whose mission was to create a brand new visual identity for this unique and authentic place, which included all of the print and digital campaign collaterals across various channels. 

The pillars of quality, traditional know-how and enticing flavours are values that drive Les Plaisirs Hédoné. The positioning of the boutique oscillates between a high-end image worthy of the greatest chocolatiers, and the reputation of a dynamic and trendy coffee shop. The goal behind the brand identity and the advertising was therefore to capture both its chic and intimate atmosphere combined with a dynamic and modern style. 

The boutique’s look & feel was first and foremost based on the creation of visual concepts carefully crafted by MZ Studio. For the execution of the logo, the graphic studio applied a contemporary and linear style to draw the personification of the Goddess Hedone with a crown of leaves and cocoa pods. The typography is timeless, refined and elegant. The alluring and bold shapes also highlight the sense of  modernity and power. The bronze and black colours that make up the brand guidelines command an intimate, warm and luxurious tone.

MZ Studio also worked on the artistic direction of their advertising posters. The concept of “Explosion of Flavours” appeared as a clear message since the place is brightened by its diversity of tastes. It both targets and invites customers with a sweet tooth, who enjoy good things and who won’t know which treats to relish in first!

Photographs of sweets for the advertising by Marie Soehnlen.

The world’s largest philosophy and music festival

Client

HowTheLightGetsIn (HTLGI) – iai.tv

Industry

Festival (Event / Music / Philosophy)

Projet

• Responsive webdesign
• Digital campaign
• Programme
• Social media
• Poster
• Signs
• Merchandise: shirt, mug, pencil, bag…

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A number of tickets which has been increased by 3 compare to the previous year !

With 600 acts spread over 10 days, it’s a vibrant mix of philosophical debate, cabaret, music and performance (including two nobel prize winners, Giles Peterson & Ghostpoet).

Design of the whole communication of the festival following and improving an existing guideline.

New website, more accessible, comtemporary and eye-catching with strong visuals to give a taste of the atmosphere during the festival. Friendly journey for the user! Each detail has been thought to make the user journey easier thanks to data and an agile method of work to adapt the design accordingly.

The number of tickets have been increased by 3 compare to the previous year.

Due to a very tight deadline and a lot of assets needed, I also got the opportunity to lead a team of junior designers.

Results
50+ pieces of coverage, Highest ever ticket sales and 5500 + more followers on Instagram, 6,000+ on Facebook & 5,000 + on Twitter.

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Strategy

A communications strategy that was both broad enough to generate awareness and deep enough to appeal to fans of niche subjects.

Implemented across:
Media partnerships (including VICE, Broadly, Motherboard, Newsweek, New Statesman, Prospect, Psychologies & Wired)
Social Media – Facebook, Instagram, Twitter, YouTube
Paid Media – Posters, Programmes & Facebook/Instagram/Twitter Adveristing
Newsletter Campaigns
Sponsorship – inc. Unilever debate series hosted by Leena Nair (Chief HR Officer at Unilever)
PR – inc. Stella, Radio 6, Sunday Times, Big Issue

Project with TVF Media